Online buying continues to grow
Sales transactions via the Web are still a small portion of the distribution industry’s sales, generating between 1-54% of total sales, according to Purchasing’s survey, although more distributors are offering online buying this year. Catalog distributors report some of the strongest sales via the Web. Digi-Key says 54% of its sales are derived from the Internet, which is up from 47% in 2005, followed by Mouser with 31%, up from 28% in 2005; and Allied with 19%, up from 18% in 2005. Others that reported online buying in the double digits include Beyond, DEE, Fedco, Flame, Garrett, JRH, Kensington, Master, Nedco, Schuster, and Symmetry. Fifty-five of the Top 75 offer online buying, nearly the same as last year, when 56 distributors said they offer
online sales. Fourteen of the top distributors reported double-digit sales via the Web, which is down from eighteen in 2004. However, 24 of the top distributors did not provide the percent of their sales through the web. Many distributors are still primarily using their websites to provide product information, including the ability to access datasheets. Many are also offering requests for quotes and inventory searches. For those with online shops, they offer order tracking and in some cases personalized extranets for e-procurement services.
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